Jon Pall Vilhelmsson

Jon Pall Vilhelmsson

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About Jón Páll

Jón Páll photographer


Jón Páll Vilhelmsson - photographer

Jón Páll Vilhelmsson is an Icelandic photographer of international merit. His clientele include Giorgio Armani, Armani Casa, La Redoute catalog, Associated Press, Getty images and Fossil watches. With a BA from Brooks Institute of Photography in Santa Barbara and 17 years of professional experience he possesses a wealth of expertise to share.

My roots in photography lie in mountaineering adventures in my youth in Iceland. It’s such an intricate part of me that I don’t think about it. It’s just what I do. However I bring with me a wealth of experience from commercial photography of advertising in Iceland, fashion in Europe and technical know how from the revered Brooks Institute of Photography. Many consider Brooks one of the very best institution in the USA to study photography. It has certainly served me well. It should be of some service to you to tap into part of that technical expertise and more importantly to master the creative process to create fine art photographs fit for print.

When I look back in time it is strange to think of all places I have been and worked in: Los Angeles, New York, London, Paris, Milan, Athens, Prague, Venice, Stockholm, Copenhagen and quite a few more. Yosemite, Kings canyon, Grand canyon, Santorini, Greece, Stonehenge, Normandy etc. So far it is a lot more than I ever imagined possible. Yet I know that in the next years the list will grow exponentially and my work will take me to all the continents and many more intriguing and fascinating locations to exercise my art.

In 2007 I was working in Milan shooting look-books for Giorgio Armani. It’s a strange mixture one year shooting fashion for Armani in the fashion capital of the world and next year as far away from civilization as Iceland. A magnificent, magical and mystical place I just call “home”.

Jon Pall is working on a new coffee table book covering the brilliant Icelandic landscape, RAW Iceland.



BA, Brooks Institute of Photography 1995 – Illustration/Advertising.

Brooks website:




Workshops and photo tours:

Comercial work:

Fashion and beauty:


Commercial photography


Commercial work by Jón Páll:







International clients: Icelandic companies:
Giorgio Armani SPA - Milano, Italy Olís
Armani Casa - Milano, Italy Primera Air
Fossil watches - Italy Íslandssími
Jon&Yan jewelry - Sweden Nathan Olsen
Mirella S.R.L - Italy Ellingsen
GA Distribuzione S.R.L - Italy Grand hótel
La Redoute - Paris, France Hreysti
Gin & Tonic, - Sweden Nordic Photos
Hotel Kempinski - London, UK -  Hundreds of smaller companies
Nu Hart - London, UK  
Getty images - USA  
Associated Press, London UK  
Magazines: Advertising agencies:
Nýtt líf - Iceland Pipar-TBWA - Iceland
Mannlíf - Iceland Íslenska auglýsingastofan - Iceland
Gestgjafinn - Iceland NM auglýsingastofa - Iceland
Hús og hýbýli - Iceland Hvíta húsið - Iceland
Séð og heyrt - Iceland Korter auglýsingastofa - Iceland
Tízkan - Iceland  
GEO - Holland  
Tattoo magazine - New York  






RAW Iceland  |  Gallery Myndmál - 2009 - 2010
Gates of Hell - Eyjafjallajökull eruption  |  Gallerí Fold - 2010
Land of Fire and Ice  |  Grundarfjörður - 2010
Land í mótun  |  Café Loki  - 2010
Icelandic photographers association  | Gerðasafn, Kópavogi - 1996 
Tattooed Icelanders, Gum Bichromate | Café Mokka Reykjavik - 1996 
Naked landscape, Cyanotype | Café 17, Reykjavík - 1995 
Fashion and Cyanotype | Graduation exhibition at Brooks Institute, Santa Barbara - 1995 
Black and white landscape | Café Lóuhreiður - 1992
Color prints | Photography club in MA college - 1986
Public artworks - RAW Iceland:  
UPS - United Parcel Service in Iceland
Nico Nordic apartments - Copenhavn, Denmark
Hvítt bros ehf - Tannlæknastofa
Hótel Lind
Carpe Diem
Welcome apartments
 - over 100 major artworks in Europe and USA
 - 1.000 small artworks in Iceland and abroad



Photo galleries

Photo tours - summer season

Around Iceland Photography Vacation / 10 days

Around Iceland Photography Vacation - 10 days Raw Iceland photography vacation...

Icelandic Highlands Photography Challenge / 6 days

Icelandic Highlands Photography Challenge - 6 days The central highlands in Ic...

Photo tours - fall, winter and spring

Glacier lagoon and the south shore spectacles / 5 days

Glacier lagoon and the south shore spectacles - 5 days The South sho...

Iceland winter wonderland photography tour / 9 Days

Iceland winter wonderland photo tour - 9 days   Iceland dur...

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